According to IDC, the global smartphone market is deteriorating and the decline in shipments this year will be steeper than previously expected. However, there is one exception called Apple.
According to IDC analysts, Apple will clearly go against the trend with thisiPhone market share will reach an all-time high in 2023.
Both Counterpoint and IDC they agree that 2023 will see the lowest level of smartphone shipments in a decade.
The pandemic and a difficult economic situation have exacerbated the challenges faced by the sector in terms of raw material availability, but there is also a fact Smartphone technology has reached a very high level and the average consumer no longer sees a reason to update their phone every year or two. The average user now upgrades their smartphone every three to four years.
For this it is expected that Global smartphone shipments will decrease by 4.7% on an annual basis in 2023 for a total of 1.15 billion units. This is a downward revision from the previous IDC forecast of -3.2%, reflecting a weaker economic outlook and weaker inflation that has dampened consumer demand and lengthened upgrade cycles.
However, The iPhone will turn the tideand thus recorded annual growth, even if the rest of the market continues to decline.
IDC expects iOS shipments to grow 1.1% in 2023, reaching a record 19.9%, as iPhones outpace Android, which is expected to decline 6.0% this year. continue to withstand macroeconomic challenges.
“At a time when the entire market is struggling, it speaks volumes that Apple is once again going in the opposite direction,” said Ryan Reith, vice president of IDC’s Mobility and Consumer Device Trackers group.