Xiaomi will opt for a hybrid sales approach for its electric vehicles with a mix of directly operated stores and independent dealers.
The decision was confirmed the day after the debut of the SU7, the Chinese company’s first electric car.
Xiaomi has signed agreements with 14 partners that will help accelerate the establishment of sales and service channels.
This innovative approach differs from the path taken by many Chinese electric car manufacturers, which have so far been inspired almost exclusively by Tesla’s direct sales model.
Xiaomi EV’s decision to involve dealers will allow more people to try out the car before deciding to buy, according to the manufacturer’s estimates.
Unveiled on December 28, the Xiaomi SU7 is the first step in the company’s ambitious plan to become one of the world’s five largest automakers.
