Apple has reached out to several major publishers to pursue a series of deals that would allow the Cupertino company to train generative artificial intelligence systems tied to news content.
As reported by New York TimesApple is aiming for this multi-year contracts and reached out to Condé Nast, NBC News and IAC. Condé Nast’s publications include Vogue, Wired, Vanity Fair, Ars Technica, Glamour, The New Yorker, GQ and more, while IAC publications include People, The Spruce, Serious Eats, Martha Stewart Living, Real Simple, Entertainment Weekly and Better Houses owns and gardens.
The proposed deals are worth at least $50 million and would allow Apple to license that News article archives. According to the New York Times, some publishers were “lukewarm” about Apple’s offer. Apple’s terms are said to be too broad, and Apple has been vague about how it will apply generative AI to news.
Other publishers expressed optimism about a possible partnership and were pleased that Apple had asked to use their content rather than simply training generative models on news published without permission, as other AI companies have done.
Numerous rumors in recent months have suggested that Apple is doing everything it can to catch up with its competitors when it comes to offerings generative artificial intelligenceThe company is testing the “AppleGPT” chatbot internally and planning new AI features in iOS 18.
Microsoft, Google and Meta have already integrated generative AI into their products in the last year, meaning Apple is lagging behind in AI technology. ChatGPT, OpenAI’s most popular chatbot, was also trained on a massive amount of data, including books, articles, and websites.
In addition to Copyright issuesDue to the widespread use of Internet content, ChatGPT has sometimes been criticized for the lack of accuracy of some information. By training an AI model on a more personalized set of information, Apple could achieve a more reliable product. Apple is also reportedly planning to integrate generative AI functions into its apps.
According to the New York Times, Apple executives have had many discussions about it How to get the data you need for generative AI products. Apple didn’t want to pull information from the Internet for privacy reasons, so contracts with news publishers would be a viable alternative.