The segment of products and software dealing with virtual, augmented or more general reality mixed has experienced tremendous growth. Meta and Apple in particular have something to do with this, the former has just reported be happy that the second one also went onto the field.
In the last few hours the The Wall Street Journal shared important details on Meta's adventures in mixed reality, citing internal sources that are “familiar” with the topic. We can therefore assume that this is information from someone who works or has worked in the industry.
According to reports Meta would say he is optimistic on Apple's entry into the audience. We know that the Cupertino company recently launched its Vision Pro. And Meta would say he's optimistic because he expects Apple's interest in the sector to increase attract more and more users in the segment that concerns hardware and software for mixed reality.
Actually, meta it hopes to become the Android of augmented and virtual reality, with Apple on the other side of the fence, just as it has been in the smartphone space for a decade between Google and Apple.
In other words: Meta is hoping for one growing dualism with Apple in the mixed reality segment, which of course it should contribute to the success of mixed reality products from Zuckerberg's company. Of course we admit that we have to feel very confident to be optimistic about the entry of a giant like Apple as a competitor in a market sector.
Apart from that, the details shared by the The Wall Street Journal They also indicate that the launch of Vision Pro would occur Meta already influenced. In fact, the company would increasingly concentrated on the mixed realitywhat Vision Pro primarily offers, and not in the metaverse.
In summary, Meta chooses itself as Android of mixed realityand relies on dualism with Apple in this market segment.
We'll see if he was right.