Apple TV + denies the agreement with the Premiere League and announces further news

No Premiere League on Apple TV+

Apple’s head of services, Eddy Cue, has denied the company’s alleged offer to get the rights to broadcast the English Premier League on Apple TV+. Meanwhile, the platform is announcing new content.

Apple was reportedly interested in getting the rights to broadcast the Premier League back in 2012. Earlier this year, Bloomberg highlighted Apple’s willingness to bid for the rights to broadcast the Premier League. premier leagueand English Football League games for ‌Apple TV+‌.

However, Eddy Cue has denied Apple’s intention to make an offer on the grounds that it would not be able to gain global rights. The company has sought a similar agreement to that with MLS, valid for 10 years worldwide.

mls Apple TV

speak with The Daily MailCue explained Apple’s motivation:

I don’t like the word exclusivity because it’s important but not that important. Global rights are important to us. We’re a global company, we have customers in every country in the world, a large number of customers, and it’s not exciting for me to have something that you can have but can’t have.

Second, we invest significant technical resources in the product. We think we’re going to do some very innovative things with live sport. We did some things like MLS 360 (live insights into every game) and multiviewing of games, which again is very difficult to do in other environments. And that’s nothing.

I can’t justify using what I consider to be the best engineers in the world on a small subset of products. It has to be that kind of partnership because our investments are significant. We can all agree that this is the case from an investment perspective, so it doesn’t work unless it’s something significant.

In recent years, there have been bidding wars for Premier League rights between Sky Sports, BT Sport and Amazon Prime Video, with Sky Sports often proving to be the dominant player, although Amazon has increasingly exercised its bidding power in recent years. The terms of the package ensure that no broadcaster gets the rights to all English Premier League matches. As such, a deal with Apple for the Premier League broadcasting rights would inevitably fall short of the exclusive deal the company successfully negotiated with MLS.

Asked if this means Apple has no interest in UEFA or Premier League rights, Cue said:

I never say no to anything without knowing more specific information. But will we sign anything in general, any league e.g. B. for a specific country or a small subset of countries? I highly doubt we would ever do that.

This deal with MLS is the most important thing for us and we want it to be a great success. If we did something different it wouldn’t be number two because it would be another number one and we’d like that so I think that’s the difference we bring.

“La Maison” and “The Pigeon Tunnel” on Apple TV+

Apple announced: “The house“, a new 10-episode hour-long family drama set in an iconic contemporary French fashion house. According to Apple, the series is a behind-the-scenes look at the ever-changing world of French fashion, emerging elegance and luxury, and the lives of their powerful families.

The series stars seven-time César nominee Lambert Wilson (“De Gaulle”), César nominee Amira Casar (“Call Me by Your Name”), César Award winner for Best Actress Carole Bouquet (“En thérapie”), César Award winner for Most Promising Actress Zita Hanrot (“Fatima”), César Award winner for Most Promising Actress Pierre Deladonchamps (” Stranger by the Lake”) and César for Best Actress An Toine Reinartz (“Anatomy of a Fall”), four-time César nominee Anne Consigny (“Elle”), César nominee Florence Loiret Caille (“The Bureau”) and rising star Ji-Min Park (“Return to Seoul”).

High fashion meets drama in this behind-the-scenes look at how the family dynasty of an iconic fashion house is thrown into scandal by a viral video starring famed designer Vincent LeDu (Wilson) who is hanging his family’s legendary haute couture house by a thread. Perle Foster (Casar), Vincent’s former muse, teams up with visionary up-and-coming designer Paloma Castel (Hanrot) to rescue and re-create the centuries-old Maison LEDU and reclaim her rightful place in both the LeDu family and the world of fashion.

It is not yet known when the series will start, but filming is currently underway in and around Paris.

Apple also released a new documentary titled “The Pigeon Tunnell” by Oscar-winning documentary filmmaker Errol Morris (“The Fog of War”) and The Ink Factory (“The Night Manager”).

The Pigeon Tunnel chronicles the legendary life and career of former British spy David Cornwell, better known as John le Carré, author of genre-defining spy novels such as The Spy Who Came In From The Cold, Tinker Tailor Soldier Spy, The Night Manager and The Ever Gardener.

Set against the tumultuous backdrop of the Cold War to the present day, the film spans six decades during which Le Carré gives his final and most candid interview, punctuated by rare archive footage. Based on Le Carré’s best-selling memoir The Pigeon Tunnel: Stories from My Life, the film is an unprecedented journey into the lesser-known parts of the legendary and historically private author’s formative experiences, with original music by Philip Glass in collaboration with Paul Leonard-Morgan.

The film will premiere worldwide on October 20, 2023 on Apple TV+.


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