The number one brand in home appliances, Haier, has signed an agreement with Roland Garros to sponsor a long series of tournaments. These are the Grand Slam Roland Garros, the Nitto ATP Finals, two ATP Masters 1000 tournaments (Internazionali BNL d’Italia and Rolex Paris Masters) and three ATP 500 tournaments (Barcelona Open Banc Sabadell, Cinch Championship and Hamburg European open).
By entering the world of tennis, Haier wants to promote the same values that characterize the company and have allowed it to become number one in the world: Passion, ambition and desire to grow. The desire is to get closer to one’s own target group, after all tennis is one of the most popular sports in the world.
This sponsorship gives Haier visibility on the pitch and in the stadiums at Roland Garros events. Ensuring the opportunity to promote the latest innovations among tennis enthusiasts. This strategy is accompanied by various campaigns on social channels.
With this sponsorship, Haier reconfirms itself as a premium brand with the goal of becoming the brand that connects all generations in the spirit of tennis. Haier’s global structure allows tennis culture to expand in a broader perspective, To encourage users around the world to experience and enjoy the spirit of tennis and to actively participate in it.