It’s coming Amazon Black Friday! Get ready for a week full of exceptional offers. This year the event will take place from November 17th to 27th, 2023a period that includes both the official Black Friday on November 24th and Cyber Monday on November 27th.
The announcement was made almost silently, with a banner on the famous e-commerce site, without any particular outcry from the media.
But like never before, a lot is expected from the ten discount days this year. For a market that certainly didn’t show any fireworks in 2023, there are plenty of points to recover from.
For consumers, this period represents an unmissable opportunity to conveniently shop for a wide range of products, from Christmas gifts to technical items (which always make up the lion’s share) to gifts for parents or friends, with options at cheaper prices. For providers the last test before Christmas to boost their business.
The origins of Black Friday
The Black Friday It has its origins in the United States in the 20th century. The term was coined in the 1960s to refer to the chaos caused by traffic and crowds shopping the day after Thanksgiving. However, the practice of offering discounts after Thanksgiving dates back to the 1930s. With this tradition, retailers tried to boost sales before the Christmas season.
Over the years, Black Friday has become a major shopping event that has even spread to other countries. Today is one of the most hectic and anticipated shopping days of the year, thanks also to the strong boost from e-commerce and Amazon in particular.