Former Apple design chief Sir Jony Ive has unveiled his latest project, a collaboration with British audio brand Linn to design a 50th anniversary edition of himself Sondek LP12 turntable.
The $60,000 luxury turntable is the first non-Apple hardware project known to have done so I have He has been with the company since leaving the company in 2019 along with four other colleagues to found the design studio LoveFrom.
This piece of audio technology shares many of the classic features of a Jony Ive-approved product, such as beveled aluminum edges, circular elements and a neutral, minimalist aesthetic.
Speak with Fast companyI mentioned by way of explanation that he has owned several Linn products over the years the music has always been very important to him:
So you can imagine the first sequential music player I designed was the first iPod and then I started a journey with multiple generations of iPods and more AirPods and music accessories. I’m really lucky to have come full circle so many years after my first factory visit.
Ive describes the LP12-50 as a project so dear to his company that he did not ask Linn for money. “A significant percentage of our work is done purely for the love of work,” Ive said, adding that the design firm relies on its long-term contracts with companies like Airbnb and Ferrari to make money.
Would a turntable made by Apple look like this?